Another brief tasking us to reposition a brand. This time it was Original Source, who wanted to be seen as an intense hit of natural goodness.
We gave birth to the Pack More In brand line, and kicked off the campaign by rewarding a few lucky fans with an intense experience. The experiences were turned into TV & social spots which headed an on-pack promotion to win your own intense experience.
Talking of experiences, the boys from Kurupt FM gave this campaign a very unique flavour. If only you could hear the outtakes.
TV / Social / Print / On-pack promotion