The Speed Project is an underground 340 mile race from Los Angeles to Las Vegas. There's no official route, no official support, and no officials telling you where to go. You navigate it yourself through desert, darkness, and the kind of extreme heat that bends the horizon as well as your mind.
This was brand building work for HOKA, shot on the run and turned into a core film, a series of mini social-ready docs and paid media ads, and it was all housed on a bespoke HOKA.com landing page.
FILM / SHORTS / SOCIAL / WEBSITE
The Speed Project is an underground 340 mile race from Los Angeles to Las Vegas. There's no official route, no official support, and no officials telling you where to go. You navigate it yourself through desert, darkness, and the kind of extreme heat that bends the horizon as well as your mind.
This was brand building work for HOKA, shot on the run and turned into a core film, a series of mini social-ready docs and paid media ads, and it was all housed on a bespoke HOKA.com landing page.
FILM / SHORTS / SOCIAL / WEBSITE
Mini is back. And ‘Nice to meet you again’ felt like a wonderfully Mini way to reintroduce it. As the Creative Directors on this global launch, we wanted to give these cars the most quirky, colourful, enthusiastic entrance they’ve ever had. It’s totally Mini - in a big, bold, bright integrated kinda way.
TV / SOCIAL / OOH / DIGITAL
Toyota has incredible service and aftercare. With a campaign built around self-sabotage, we leaned into humour to show just how far customers will go to get back into a Toyota service centre. Peter Lydon’s comedic timing and brilliant casting brought the perfect energy to the TV spot, while Julia Fullerton-Batten’s knack for storytelling turned the stills from a moment into a full narrative.
TV / OOH / PRINT / SOCIAL
To launch the new Mafate X trail running shoe, we brought the desert to the heart of New York City. We created an immersive ‘trail simulation’ experience that showcased the shoe’s extreme performance in an equally extreme environment.
Inside a purpose-built box, runners were plunged into desert conditions, complete with scorching heat, desert winds, dramatic terrain, and an integrated running belt. A dynamic digital backdrop moved in sync with their pace, so the faster they ran, the faster the landscape flew by. The result? A spectacle that brought the wild to the city streets and picked up a Drum Experiential Award.
EXPERIENTIAL / SOCIAL / FILM
Nashville Hot chicken was KFC’s hottest bird. Brings a tear to your eye, it does. Directed by Ian Schwartz, we wanted to create an ad that gave the brand a cooler edge.
TV / PRINT / OOH / IN-STORE
Tesco wanted to announce their free Disney+ offer with Clubcard. We managed to unite the two world’s beautifully.
OOH / PRINT / IN-STORE / ONLINE
Experian Boost lets you boost your credit score instantly – all at the touch of a button. Think of it as one small step for man, one giant leap for credit scores, kinda thing. We were the Creative Directors on this campaign, and it proved to be Experian’s most successful one ever.
TV / OOH / DIGITAL / SOCIAL / CRM
Tiger King was never just about Joe Exotic. Season two took a closer look at the other criminal characters from the world's favourite lockdown series. We created this visual to promote it - a visual made up from the other star’s fingerprints. Each fingerprint was embedded with unseen footage from the upcoming show which was revealed when you scanned it with a phone. It was designed as an interactive press ad and OOH, and the key visual for Netflix itself.
KEY VISUAL / OOH / INTERACTIVE
This campaign needed to showcase how Experian use all the little details in your credit history to find financial deals tailored to you. Sounds boring, doesn’t it? That’s what we thought. Until we came up with this idea, which saw us whittle tribes of similar people down to one to illustrate Experian's point.
TV / ONLINE
Honestly, no one looks forward to Easter. But when you think about it, it’s actually a great holiday. ‘It’s yours for the making’ was our call for the UK to make more of Easter with Tesco.
TV / PRINT / OOH / SOCIAL / ONLINE
Most people tend to fly between European destinations. But when you fly by plane all you ever get to see is sky. Fly by train, however, and you realise the view is far more wonderful down here.
TV / ONLINE / SOCIAL
Heineken wanted a bottle concept that would set the world alight. Under the campaign banner of Light Up The Night, we worked alongside Pascal Duval and Glen Doherty to bring the world a bottle that did just that. Because when you got this one under the UV lights of some of the world’s most high-end nightclubs and bars, it literally glowed. The world’s first UV reactive bottle was created in partnership with Iris Amsterdam and design agency dBOD.
DESIGN / PRINT
