Tickets to Taylor Swift’s Wembley Eras Tour were going on sale and we knew millions of Swifties would be disappointed not get a seat. So, to help them shake it off, we stepped in to offer them the next best Swift seat in town. On the day of ticket sales, we took over a giant billboard outside Wembley stadium to let the world know we still had Swift seats available, driving them to a test drive at Suzuki Wembley. Big shoutout to the idea machines of Samuel Jansen and Suraj Chauhan for bringing the idea and opportunity as part of our Now or Never initiative.
OOH