Heineken had a strategy that leaned heavily on connecting with the design world. Our idea would take them right to the heart of it. Called Open Design Explorations, we partnered with Id Magazine to put a call out to anyone with a vision for a nightclub of the future. We brought the best minds together to turn this vision into a reality, showcasing the experience at the heart of Milan Design Week. If you missed it, you can probably find it everywhere in 2051.
Experiential