In anticipation of the 140th Anniversary of Heineken, we were the team behind their first ever Limited Edition pack. Each bottle was individually designed by ourselves and Iris Amsterdam Design Director, Glen Doherty, to mark a key moment in Heineken’s past. But as a brand with one eye on the future, the fourth bottle in the pack turned into an interactive experience.
It invited creative talents from all around the world to come together to design their vision for the future Heineken bottle and connect their design with someone else's. Each connected pair of designs entered the competition to become the next Limited Edition bottle. The winning bottle - made up of two connected designs - became part of an exclusive, 140th anniversary Limited Edition pack.
Design / Print / Interactive