This was our first campaign as Creative Leads on the Experian account. In 2019, Experian needed a new positioning based on personalisation. So we created the “For You and Only You’ campaign.
It needed to showcase how Experian use all the little details in your credit history to find financial deals tailored to you. Sounds boring, doesn’t it? That’s what we thought. Until we came up with this idea, which saw us whittle tribes of similar people down to one. Both spots got shortlisted at the British Arrows and 5 Stars from David Reviews. But most importantly, they were more effective than anything Experian had ever run before.
TV / OOH / Social
