The odds of turning this brand into something fresh were long. So, as the Lead Creative Team we literally rewrote the brand book. As well as creating a brand new toolkit, we developed a new tagline that captured the passion of our punters, a new visual identity that was distinctive yet easy to adapt (for internal teams and external agencies) and a beautifully cinematic look and feel. We launched with a couple of great TV spots, 5-Star reviews from the famous David, and a fully integrated campaign.
TV / OOH / Digital / Social / In-store / Radio / Toolkit