When it comes to giving blood, gay men don't have equal rights to save lives. In protest, we removed red from the rainbow. And we didn’t put it back until we got 100,000 signatures to press the government into a debate.
Creative Directing this entirely proactive integrated campaign, our effort saw us as the winner of Twitter’s inaugural Tweet for Good Awards and shortlisted at the Campaign Big Awards. Our interactive exhibition was also featured at Somerset House as part of the London Design Festival.
Print / Interactive / Social / Exhibition