Working closely with Nick Gill and Davud Karbassioun, we were one of the creative teams brought in to work on the award-winning 9.58 #BeTheFastest campaign. A campaign that was so successful, even the Prime Minister of Jamaica tweeted about it.
Naturally, we didn’t want this momentum to run away from us. So we decided to put the fastest man in the world in his first music video, commissioning the electronic duo Arch Birds (Ft. Vanessa Haynes) to write their debut single around him. Shot in Bolt’s homeland by Seb Edwards, it resulted in a charting track that got picked up globally by TV and online news, music and digital magazines, was used extensively during the 2016 Olympics in TV highlights packages and, of course, was shared socially across the world.
TV / Print / Social / Digital