Tesco believe Every Little Helps. So do we. Which is why we were super proud to be the ACD team behind some of the great work that helped BBH win the 2022 IPA Effectiveness Award - including a cheeky response to those Downing Street parties.

TV / OOH / PRINT / DIGITAL

Mini is back. And ‘Nice to meet you again’ felt like a wonderfully Mini way to reintroduce it. As the Creative Directors on this global launch, we wanted to give these cars the most quirky, colourful, enthusiastic entrance they’ve ever had. It’s totally Mini - in a big, bold, bright integrated kinda way.

TV / SOCIAL / OOH / DIGITAL

Experian Boost lets you boost your credit score instantly – all at the touch of a button. Think of it as one small step for man, one giant leap for credit scores, kinda thing. We were the Creative Directors on this campaign, and it proved to be Experian’s most successful one ever.

Over 1 million people have sent their credit score rocketing, a record number of new customers have signed up (crashing Experian’s servers at launch) and we hit all targets a month ahead of time. It was also shortlisted for a Marketing Society Award.

TV / OOH / Digital / Social / CRM

Tiger King was never just about Joe Exotic. Season two took a closer look at the other criminal characters from the world's favourite lockdown series. We created this visual to promote it - a visual made up from the other star’s fingerprints. Each fingerprint was embedded with unseen footage from the upcoming show which was revealed when you scanned it with a phone. It was designed as an interactive press ad and OOH, and the key visual for Netflix itself.

KEY VISUAL / OOH / INTERACTIVE

Tickets to Taylor Swift’s Wembley Eras Tour were going on sale and we knew millions of Swifties would be disappointed not get a seat. So, to help them shake it off, we stepped in to offer them the next best Swift seat in town. On the day of ticket sales, we took over a giant billboard outside Wembley stadium to let the world know we still had Swift seats available, driving them to a test drive at Suzuki Wembley. Big shoutout to the idea machines of Samuel Jansen and Suraj Chauhan for bringing the idea and opportunity as part of our Now or Never initiative.

OOH

This was our first campaign as Creative Leads on the Experian account. In 2019, Experian needed a new positioning based on personalisation. So we created the “For You and Only You’ campaign.

It needed to showcase how Experian use all the little details in your credit history to find financial deals tailored to you. Sounds boring, doesn’t it? That’s what we thought. Until we came up with this idea, which saw us whittle tribes of similar people down to one. Both spots got shortlisted at the British Arrows and 5 Stars from David Reviews. But most importantly, they were more effective than anything Experian had ever run before.

TV / OOH / Social

The odds of turning this brand into something fresh were long. So, as the Lead Creative Team we literally rewrote the brand book. As well as creating a brand new toolkit, we developed a new tagline that captured the passion of our punters, a new visual identity that was distinctive yet easy to adapt (for internal teams and external agencies) and a beautifully cinematic look and feel. We launched with a couple of great TV spots, 5-Star reviews from the famous David, and a fully integrated campaign.

TV / OOH / Digital / Social / In-store / Radio / Toolkit

Cuprinol take the inspiration for their garden paints from the great outdoors. They’re the perfect colours for those who imagine their own outdoors looking a little greater.  So we took that thought and created a beautifully colourful campaign - staring a shed and other painted garden furniture. Amazing what you can create, even when the star actor is a little wooden.

TV / Print

Most people tend to fly between European destinations. But when you fly by plane all you ever get to see is sky. Fly by train, however, and you realise the view is far more wonderful down here.

The work was originally destined to be a social film. However, once the client saw how effective the spot was (clocking over a million views on YouTube alone), they ran it on TV across Europe, Australia and America.

TV / Social film

Nashville Hot chicken was KFC’s hottest bird. Brings a tear to your eye, it does. Directed by Ian Schwartz, we wanted to create an ad that gave the brand a cooler edge. This was the last spot for KFC out of BBH, and our first one. Such a shame we didn’t get our greasy mitts on this account before they decided to leave.

TV / Print / In-store

Working closely with Nick Gill and Davud Karbassioun, we were one of the creative teams brought in to work on the award-winning 9.58 #BeTheFastest campaign. A campaign that was so successful, even the Prime Minister of Jamaica tweeted about it.

Naturally, we didn’t want this momentum to run away from us. So we decided to put the fastest man in the world in his first music video, commissioning the electronic duo Arch Birds (Ft. Vanessa Haynes) to write their debut single around him. Shot in Bolt’s homeland by Seb Edwards, it resulted in a charting track that got picked up globally by TV and online news, music and digital magazines, was used extensively during the 2016 Olympics in TV highlights packages and, of course, was shared socially across the world.

TV / Print / Social / Digital

Know when to Shh links the short, subtle spray of Axe with the need for guys to just zip it. We worked alongside CD’s Paco & Beto, as well as Vix Jagger, Maria Sousa Machado & Claire Stokes to help create these funny spots. We'll say no more.

TV / Print

Heineken wanted a bottle concept that would set the world alight. Under the campaign banner of Light Up The Night, we worked alongside Pascal Duval and Glen Doherty to bring the world a bottle that did just that. Because when you got this one under the UV lights of some of the world’s most high-end nightclubs and bars, it literally glowed. The world’s first UV reactive bottle was created in partnership with Iris Amsterdam and design agency dBOD.

Design / Print

Santa isn’t the only one that helps make your wishes come true at Christmas. This globally integrated idea proved a coffee company could too (well, sort of). All you had to do is wish upon a Costa.

From the super festive brand line to unwrapping all the creative (digital, print, in-store, radio, social), we were responsible for the lot. Oh, and it was that successful, they ran the campaign three Christmasses in a row. That’s one way to get off the naughty list!

Print / POS / In-store / Radio / Digital

When it comes to giving blood, gay men don't have equal rights to save lives. In protest, we removed red from the rainbow. And we didn’t put it back until we got 100,000 signatures to press the government into a debate.

Creative Directing this entirely proactive integrated campaign, our effort saw us as the winner of Twitter’s inaugural Tweet for Good Awards and shortlisted at the Campaign Big Awards. Our interactive exhibition was also featured at Somerset House as part of the London Design Festival.

Print / Interactive / Social / Exhibition

Another brief tasking us to reposition a brand. This time it was Original Source, who wanted to be seen as an intense hit of natural goodness.

We gave birth to the Pack More In brand line, and kicked off the campaign by rewarding a few lucky fans with an intense experience. The experiences were turned into TV & social spots which headed an on-pack promotion to win your own intense experience.

Talking of experiences, the boys from Kurupt FM gave this campaign a very unique flavour. If only you could hear the outtakes.

TV / Social / Print / On-pack promotion

This first campaign was created to promote the Barclays DataSafe platform, which helps educate people on protecting themselves against fraud online. The second campaign was designed to communicate how the Barclays app could help customers with their everyday banking.

Print / OOH

A long, long time ago, Star Wars Rebels landed exclusively on Disney XD. We channeled our inner ten year olds to create a fitting OOH campaign, helping tell the Universe all about it.

OOH

When we get to a certain age, adults struggle with technology. So we handed the reins over to kids, the real masters of entertainment, to help explain how Virgin Media works.

Social films

In anticipation of the 140th Anniversary of Heineken, we were the team behind their first ever Limited Edition pack. Each bottle was individually designed by ourselves and Iris Amsterdam Design Director, Glen Doherty, to mark a key moment in Heineken’s past. But as a brand with one eye on the future, the fourth bottle in the pack turned into an interactive experience.

It invited creative talents from all around the world to come together to design their vision for the future Heineken bottle and connect their design with someone else's. Each connected pair of designs entered the competition to become the next Limited Edition bottle. The winning bottle - made up of two connected designs - became part of an exclusive, 140th anniversary Limited Edition pack.

Design / Print / Interactive

We had a couple of ideas for Guinness Extra Cold that we thought were pretty cool. Pun absolutely intended.

We all know that unmistakable feeling you get when you just fancy something a little naughty - and the internal struggle that comes with caving in. These proximity posters were designed to help tip you over the edge.

OOH

Heineken had a strategy that leaned heavily on connecting with the design world. Our idea would take them right to the heart of it. Called Open Design Explorations, we partnered with Id Magazine to put a call out to anyone with a vision for a nightclub of the future. We brought the best minds together to turn this vision into a reality, showcasing the experience at the heart of Milan Design Week. If you missed it, you can probably find it everywhere in 2051.

Experiential

There’s nothing artificial about Kettle Chips. To illustrate the point, we thought their ads deserved to be treated the same. So we just used a single raw ingredient crafted with our hands – the pack.

In his spare time Bear likes to make stuff.

This is that stuff.

We created Heineken X Champions League toolkits for markets around the globe. But we were particularly proud of this ad that we did off the cuff. Written and shot at the speed of Messi, we took this idea from paper to the world in less than 48 hours.

OOH